how we roll.We are a modern communications agency that is passionate about advancing our movement with unique videos, pictures, and social connections. We captivate, and retain the attention of your audience. We specialize in narrowcasting your message to meld you, with your audience, to create a powerful relationship.With the “reality TV” world we live in, people have a thirst for something more authentic and genuine with their media. Political campaigns are often highly orchestrated and crafted to build a specific impression with voters. While Swiftcurrent is a staunch defender and advocate for message discipline, we also believe there are new ways to creatively deliver this message. We believe that a campaign in 2010 should have a healthy mix of professional and grassroots communications. There is a time and place for the over-produced campaign commercials and radio ads, but there is also a need for unique messaging techniques that are unconventional. We advocate for grassroots content to help build the narrative of not just the candidate, but also the movement behind the candidate. We believe in personalizing the campaign to create a more intimate connection between online observers and the candidate. We suggest the campaign first show value, before asking for the time and money of supporters. We focus heavily on collecting data to broaden our reach and expand your network through creative petitions, surveys, and give-aways. |
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digital ink. 07.31.10 ::: video of how the gop is innovating online [sarhpalinvideos.net] 07.31.10 ::: the journal notes how we apply twitter on campaigns [the journal] 07.26.10 ::: we talk about youth voting and involvement in campaigns [voteagain2010] 06.29.10 ::: oh ohhhh... we are now "political insiders" 06.17.10 ::: check out our new video for jeff perry on a roll. 06.04.10 ::: huffington post podcast about our chat at #pdf10 and they suggest to follow @willington (swell idea) [huffington post] 06.03.10 ::: we spoke at #pdf10 about how the gop is advancing online [personal democracy forum] 06.03.10 ::: the hill notes how we (conservatives) are catching up online [the hill] 05.24.10 ::: the pr finish line had us speak at a morning gathering in boston [ms&l strategies] 05.22.10 ::: click z magazine features us in there new guide to using social media in the political space [digital political campaigns 101] 05.12.10 ::: pbs newshour with jim leher featured swiftcurrent about what lies ahead in the future [pbs newshour] 03.26.10 ::: usa today talks about how we used facebook [usa today] 03.10.10 ::: boston magazine writes about our iphone app [boston magazine] 03.01.10 ::: listen to rob willington on the pdf podcast talk about the victorious scott brown senate campaign [pdf podcast] 02.05.10 ::: fox business news shows how scott brown friended, tweeted, and lol'd his way to the senate [fox business news] 02.03.10 ::: heritage foundation had us in for a chat [heritage foundation] 01.23.10 ::: boston globe talks about the demand for the brown strategists [boston globe] 01.20.10 ::: the washington independent talks about the 'honed online tactics' of ours [washington independent] 01.18.10 ::: abc news 'the note' talks about brown closing the gap with technology [abc news] 01.10.10 ::: frum forum writes a stellar article by @timmak [frum forum]
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